Who is the website for?
Name the priority audience and the problem they are trying to solve. If several audiences need different information, plan distinct paths through the site.
SMALL BUSINESS WEBSITE GUIDE
Small business website design: a practical planning guide
A useful small-business website starts with a clear audience, a focused action and enough structure to answer the questions that matter. Use this guide to plan your content, choose a website package and prepare for an accurate quote.
Start with the outcome
Start with the job your website needs to do
Before choosing colours or layouts, decide what the website must help visitors understand or do. These decisions shape the page structure, content and functionality you need.
What should visitors do?
Choose the main action, such as making an enquiry, requesting a quote, booking an experience or buying a product. Supporting actions should not compete with it.
What happens after launch?
Decide who will update content, whether new pages or articles will be published, and whether the website must connect with other business systems.
Choose the right structure
Match the website shape to the content and workflow
The right package depends on how much information needs its own page, who needs to manage it and whether the website must support custom workflows. Published prices are starting points; the written quote confirms the project-specific scope.
One-Page Website
$1,599
A fit when one scrolling page can explain a focused offer, provide the essential business details and lead visitors to one primary action. It includes up to six sections and does not include a CMS by default.
View the One-Page Website packageMulti-Page Website
$7,599
A fit when services, products, people, resources or other important topics need their own pages. It includes up to 20 custom pages and a content management system for ongoing page and blog content.
View the Multi-Page Website packageCustom Website
From $17,599
A fit when specialised interfaces, user roles, data, authentication, integrations or operational workflows do not suit a standard marketing website package. Pages and functionality are defined through the approved brief.
View the Custom Website packageStill comparing the options? Use the website package comparison for fit and the website design cost guide for commercial questions.
Plan the pages before the visual design
A page should have a clear job. Give a service, product or important question its own page when visitors need enough distinct information to make a decision. Avoid splitting a small amount of content across several thin pages.
Not every business needs every page. Start with the customer journey and the available approved content, then add only pages that serve a real purpose.
Home
Explain the business, priority audience and main next step.
About
Provide the business story, responsibilities and relevant trust information.
Services or products
Introduce the offer and link to useful detail pages.
Individual service pages
Answer the questions, scope and next step for each substantial service.
Resources or FAQs
Support genuine customer questions without duplicating the main offer pages.
Contact
Collect the information needed to understand an enquiry.
Policy pages
Publish the privacy, terms or regulated information that applies to the business.
Prepare the content and access needed for the build
Clear, approved inputs reduce uncertainty during design and development. Prepare what applies to your project before production begins.
- Business goals, priority audience and the main action visitors should take
- Approved service, product, company and contact information
- Logo files, brand guidance and any required fonts or colours
- Original or properly licensed images and media
- Domain, analytics and compatible third-party access when connection work is included
- Privacy, legal, regulatory or industry wording supplied or approved by the appropriate adviser
- A nominated decision-maker who can provide consolidated feedback
- Existing URLs and content that must be retained or redirected during a replacement project
The quote should identify who supplies, writes, reviews and approves each content type. Copywriting, photography, legal review and content migration should not be assumed unless included in writing.
Decide how the website will be managed
Think beyond launch. List the content that will change, who should be able to edit it and whether changes need a review or publishing step. A One-Page Website does not include a CMS by default, the Multi-Page package includes content management, and a Custom Website defines administration around the required workflow.
If a professionally built website needs a controlled client workspace for ongoing content and publishing, LogicFlow Builder can be scoped separately. Website packages and LogicFlow software remain separate offers unless the written scope combines them.
Explore LogicFlow softwareCompare website quotes by scope, not only price
Two quotes can show a similar page count while covering very different responsibilities. Confirm the important details in writing before work begins.
Read the website design cost guideNumber of pages, reusable layouts and included functionality
Content, imagery, migration and approval responsibilities
CMS access, user roles, training and documentation
Forms, analytics, integrations and compatibility requirements
Technical SEO, accessibility, privacy and security deliverables
Review rounds, acceptance criteria and timeline dependencies
Domain, hosting, paid tools, licences and provider charges
GST treatment, payment schedule, ownership and licensing terms
Launch handover, included support and any ongoing maintenance
Before launch
Agree on the launch and measurement plan
Before launch, agree which checks are included and who is responsible for each one. Depending on the project, this may cover responsive layouts, key browsers, forms, links, metadata, crawlability, analytics, redirects and required policy content.
Also decide which enquiries or actions matter after launch and how they will be measured. A website cannot be evaluated meaningfully if its intended outcome and measurement responsibilities were never defined.
Small-business website planning questions
Practical answers to common questions before a website brief is finalised.
How many pages does a small business website need?
It needs enough pages to explain each substantial offer or customer question clearly. A concise business may fit one scrolling page, while several services, audiences or resource topics usually benefit from a structured multi-page site.
Can a one-page website be expanded later?
Additional work can be scoped as needs change, but planned growth matters. If separate service pages, regular publishing, a CMS or integrations are already important, starting with the Multi-Page or Custom package may avoid choosing a structure that is too limited.
Do I need all of the copy before the project starts?
The content responsibilities and delivery sequence should be agreed before production. At minimum, the team needs enough approved information to confirm the page structure, design direction and functionality without relying on invented or placeholder claims.
Are domain, hosting and ongoing maintenance included?
Do not assume they are included. The written quote should confirm domain and hosting responsibilities, third-party costs, support periods and any ongoing maintenance arrangement.
Turn the plan into a clear website scope
Compare the three website packages, then share your audience, content and functionality requirements so the most suitable scope can be quoted.